Energy Drink Market Analysis - Market Share, Market Growth, and Market Forecast

Energy Drink Market Size Overview

The size of the global energy drink market will increase more than USD 32 billion between 2017-2022, accelerating at a CAGR of nearly 8% during the forecast period. This growth in market size will be attributed to numerous factors such as the increasing hectic lifestyle patterns of consumers, convenience associated with energy drinks, and the growing health consciousness of consumers. 48% of the market's total growth during the forecast period will come from the Americas region. This region has adopted the organized retail sector to distribute energy drinks to a wide consumer base while the increased popularity of sports such as football and baseball and the rising sports tournaments hosted by the region is also contributing to the regional market growth.

The market is categorized into two primary segments being standard energy drinks and energy shots. The standard energy drinks segment dominates the market, accounting for approximately 92% of the energy drink market share. The young population and those participating in sports prefer energy drinks containing stimulating ingredients like caffeine, ginseng, guarana, and other energy supplement ingredients that provide instant energy and boost their stamina and ability. Other insights provided within our energy drink market reports include:

Energy Drink Market Insights

  • In developed countries, there is a large market for energy drinks due to high disposable income and widespread presence of organized retail bu the market is also expanding in developing economies due to increasing globalization, urbanization, and scope of organized retail.
  • There has been a recent consumer shift for a preference towards consuming natural energy drinks that are rich in energy-simulating ingredients including ginseng and caffeine since they help increase overall productivity.
  • The energy drink market is expected to witness strong growth in Latin America. The leading country in this region is Brazil due to rising participation of young people in sports.

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Energy Drink Market Share and Segmentation

Within our energy drink market research, we provide deep insights into the market landscape, its segments, and their market share. The energy drink market is categorized into two major segments being standard energy drinks and energy shots. The standard energy drink segment currently accounts for the largest energy drink market share owing to the young population and athletes preferring this type of energy drink.

In addition to the analysis of the major segments and sub-segments within the global energy drink market, Technavio also offers regional segmentation market research. All three major regions (Americas, EMEA, APAC) have a strong presence in the energy drink market, all occupying a market share of at least 28%. The Americas leads all regions accounting for nearly 40% of the energy drink market share and was valued at USD 24 billion in 2016. This region is led by the United States who accounts for about 25% of the total global energy drink market share.

Our energy drink market segmentation research offerings include:

  • Standard Energy Drink Market
    • Organic energy drink market
    • Non-Organic energy drink market
    • Natural energy drink market
  • Energy Shots Market
    • Caffeinated drinks market
    • Relaxation drinks market

In addition to the above-mentioned segmentation, Technavio’s market research also provides an analysis of multiple different segments of the energy drink market:

  • Alcoholic Energy Drink Market

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  • Non-Alcoholic Energy Drink Market

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We at Technavio, with our comprehensive understanding of the energy drink market, have been monitoring the latest industry trends and developments to create an in-depth portfolio of market research reports. These reports help our clients identify opportunities within the market and develop effective strategies to optimize their market positions. Our energy drink market reports offer the following insights:

  • Energy drink market share
  • Energy drink market size
  • Energy drink market trends
  • Energy drink market growth
  • Energy drink market forecast
  • Energy drink industry statistics

Energy Drink Market Research: Report Catalog

Our energy drink market research is a major segment within our non-alcoholic beverages industry report catalog. We cover all segments within the non-alcoholic beverage industry including the carbonated soft drinks market, bottled water market, tea market, dairy-based beverage market, and dairy alternatives drinks market.

Technavio's Non-Alcoholic Beverages Industry Research Portfolio

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