Hair Care Industry Analysis - Hair Care Market Size, Growth, and Forecast Market Analysis

Hair Care Industry Overview

The size of the global hair care market will increase by over USD 4.9 billion between 2020-2024, accelerating at a CAGR of more than 1% during the forecast period. This growth in haircare market size will be attributed to numerous factors including a host of technological, environmental, and economic changes driving demand for more naturally derived ingredients and innovation, as well as portfolio extension leading to product premiumization. This market is especially flourishing in the United States, where revenue is expected to increase by USD 1.15 billion between 2020-024. Our latest hair care industry analysis highlights that the United States haircare market is being driven by demand for new and innovative hair care products as consumers are showing the willingness to pay more for these products.


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Several emerging trends are expected to gain traction and positively impact the global hair care market by 2023. These top trends include the increasing demand for natural and organic hair care products, the introduction of products with an added value proposition, and a rise in online sales of hair care products. Online sales of hair care products are expected to increase significantly as consumers lack time to visit physical stores to purchase products owing to their hectic lifestyle.

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Hair Care Market Insights

  • Innovation and portfolio extension leading to product premiumization are the major factors driving the growth of the hair care market.
  • Numerous hair care brands are increasingly using natural and organic ingredients driven by consumer demand for these products over products containing hydrofluorocarbons, formaldehyde, fragrances, and micro-particles of other ingredients. Manufacturers are launching organic detanglers, protective and styling serums, and volumizing products in spray formats to cater to the growing number of consumers who are wary of synthetic components.
  • Over the last few years, growth in the hair conditioner market has been encouraging, thus prompting new entrants to gain a foothold in niche segments. In an attempt to increase their market outreach, vendors are investing heavily in web branding and marketing initiatives.
  • Introduction of customized products will be a primary growth factor for the professional hair care products market. Professional haircare products manufacturers are increasingly investing in developing customized products and hair care treatments to suit the specific requirements of customers.

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Hair Care Market Share and Segmentation

Within our hair care market research, we provide deep insights into the market landscape, its segments, and their market share. Our hair care market segmentation research offerings include:

  • Professional Hair Care Market
    • Professional hair colorant market
    • Professional shampoo and conditioner market
    • Professional hair styling products market
    • Professional straightening and perming products market
  • Shampoo Market
    • Cosmetic shampoo market
    • Herbal shampoo market
    • Dry shampoo market
  • Hair Colorant Market
    • Powdered hair color market
    • Hair dye market
  • Hair Conditioner Market
    • Deep conditioners market
    • Rinse-out conditioners market
    • Leave-in conditioners market
  • Hair Styling Products Market
    • Hair-styling mousse market
    • Holding sprays market
    • Heat protectants market
    • Hair spray market
    • Hair serum market
    • Hair gel market
  • Hair Oil Market
    • Light hair oil market
    • Heavy hair oil market
    • Cooling hair oil market

In addition, Technavio's research within these segments highlights that a high penetration of salon services, increasing demand for professional products, and changing grooming patterns - especially among male consumers – is accelerating global hair care market growth. The increasing demand for clean label products, coupled with a rising number of health-conscious consumers is aiding the organic hair care market growth.

We at Technavio, with our strong expertise in the hair care market research field, have been tracking the latest hair care industry trends and changes to create a comprehensive library of global haircare market reports.

Our hair care industry report portfolio offers the following:

  • Hair care industry trends
  • Hair care industry statistics
  • Hair care market size
  • Hair care market growth and forecasts
  • Hair care market drivers and challenges
  • Hair care market opportunities and challenges

Hair Care Industry Research: Report Catalog

Shampoo Market

Hair Colorant Market

Hair Styling Products Market

Hair Oil Market

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Market Size, Growth, and Forecast Market Analysis

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