Growing urbanization, changes in consumer behavior due to disposable income, and the desire to look fashionable and trendy are the primary factors driving the menswear market globally. Additionally, celebrity endorsements have played a significant role in setting trends and building product and brand awareness for the menswear industry.
Department stores are also increasingly investing in celebrity endorsements for their retail apparel brands to attract customers and compete in terms of brand awareness and recognition. This promotional strategy is in line with the launch of international fast-fashion retailers in the global market and will boost this market’s growth through 2020. Other insights provided within our menswear market reports include:
Within our menswear industry research, we provide deep insights into the market landscape, its segments, and their market share. Our research experts segment this market by menswear product categories and distribution channels.
Our menswear market segmentation research offerings include:
We at Technavio, with our comprehensive understanding of the menswear market, have been monitoring the latest industry trends and developments to create an in-depth menswear market report portfolio. These reports help our clients identify opportunities within the market and develop effective strategies to optimize their market positions. Our menswear market reports offer the following insights: