Menswear Market Analysis – Share, Size, and Forecast

Menswear Market Overview

Growing urbanization, changes in consumer behavior due to disposable income, and the desire to look fashionable and trendy are the primary factors driving the menswear market globally. Additionally, celebrity endorsements have played a significant role in setting trends and building product and brand awareness for the menswear industry.

Department stores are also increasingly investing in celebrity endorsements for their retail apparel brands to attract customers and compete in terms of brand awareness and recognition. This promotional strategy is in line with the launch of international fast-fashion retailers in the global market and will boost this market’s growth through 2020. Other insights provided within our menswear market reports include:

Menswear Market Insights

  • The global menswear market is characterized by the presence of well-diversified international and regional suppliers. The intense competition in the market has resulted in the development of products with value-added benefits, multifunctional features, and strategic pricing.
  • The growing number of private label brands and smaller manufacturers are posing serious competition for global and regional vendors, which is fueling growth of the menswear market.
  • Private labels are also undercutting the retail prices of branded label and there has been a distinct improvement in the quality of the products offered by these private labels.

Menswear Market Share and Segmentation

Within our menswear industry research, we provide deep insights into the market landscape, its segments, and their market share. Our research experts segment this market by menswear product categories and distribution channels.

Our menswear market segmentation research offerings include:

  • Menswear Market by Product Category
    • Men's top wear market
    • Men's bottom wear market
    • Men's coats, jackets, and suits market
    • Men's intimates and sleepwear market
  • Menswear Market by Distribution Channel
    • Menswear market through store-based retail
      • Specialty stores menswear market
      • Department stores menswear market
      • Hypermarkets and supermarkets menswear market
    • Non-Store and online menswear market

We at Technavio, with our comprehensive understanding of the menswear market, have been monitoring the latest industry trends and developments to create an in-depth menswear market report portfolio. These reports help our clients identify opportunities within the market and develop effective strategies to optimize their market positions. Our menswear market reports offer the following insights:

  • Menswear industry overview
  • Menswear industry statistics
  • Menswear market size
  • Menswear market share
  • Menswear market growth
  • Menswear market forecast
  • Menswear market trends

Menswear Market Research – Report Catalog

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