Tea Market Analysis - Market Size, Market Growth, and Forecasts

Tea Market Overview

The size of the global tea market will increase USD 12.62 billion between 2018-2023, accelerating at a CAGR of nearly 5% by the end of the forecast period. This growth in market size will be majorly driven by the health benefits associated with consuming tea and an increase in tea consumption worldwide. More of the global population has started developing tea consumption as a habit, which is subsequently contributing to global tea market growth. Additionally, changing demographics are also providing an opportunity for market participants in the tea industry as the growing middle class and urbanized population of many emerging and developing markets is influencing the consumption of the various types of tea.

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Tea consumption and production have always been strongly correlated and as tea production increases, so too does tea consumption. According to the Food and Agricultural Organization of the United Nations (FAO), tea production witnessed an annual increase of 4.4% between 2007 and 2016, while tea consumption also rose by 4.4% during the same years. Over the past five years, consumption of tea increased from 30 billion liters in volume to approximately 36 billion liters, which has been a major growth factor in the market's recent surge. This growth trend for the consumption and production of tea is expected to continue over the next five years due to increased awareness about the benefits of tea coupled with rising per capita tea consumption. 

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The increasing consumption of tea will lead to the introduction of premium products. In countries such as the US, premium and super-premium products account for the maximum contribution for the RTD segment. European consumers are also preferring luxurious and niche flavors in the form of customized offerings. As consumers are willing to pay more for premium products, vendors are increasingly focusing on catering to the growing demand for high-quality tea. Other insights provided within Technavio’s tea market analysis reports include:

Tea Market Research Insights

  • Millennial consumers in countries such as China and India have emerged as the fastest growing consumer segment in the global tea market. This demography not only is willing to pay a premium price but is also eager to be educated about the product. To leverage this trend, vendors are repositioning tea as a lifestyle brand.
  • Nutritive content such as flavonoids, phytochemicals, and antioxidants in tea is a crucial factor driving the growth of the tea market. Vendors are also introducing natural and infused flavors of tea, that are targeted toward health-conscious consumers.
  • In tea-dominant markets in emerging countries, black tea will experience positive growth among daily drinkers. However, in non-tea markets, herbal tea will gain ground as consumers prefer avoiding caffeine and seek healthy alternatives.
  • Germany is one of the leading importers of tea, and most of the country’s imports are from China, India, Sri Lanka, & Kenya. This trend is expected to continue throughout the forecast period. 
  • The introduction of specialty iced teas will be one of the major trends that will gain traction in the tea market during the next four years. Vendors are introducing specialty iced teas by customizing different blends.
  • Although black tea holds a majority share in the global tea market, the production and export of green tea are expected to increase exponentially over the forecast period.


Tea Market Share and Segmentation

Within our tea industry research, we provide deep insights into the tea market landscape, its segments, and their market share. Our research experts segment the tea market by green tea, black tea, herbal tea, and more.

Green Tea Market

Green tea is one of the major segments within the global tea market. Green tea is extremely popular in the Asia-Pacific (APAC) which dominates the regional green tea market share, accounting for 66% of the market in 2017. During 2018-2022, 81% of global green tea market growth will come from APAC as the number of supermarkets, hypermarkets, discount stores, and convenience stores, distributing green tea is increasing in this region. Our non-alcoholic beverage research analysts forecast the global green tea market to increase more than USD 4.5 billion in market size by between 2017-2022, accelerating at a CAGR of nearly 6% by the end of the forecast period.

Our full area of expertise for the global tea market includes research areas such as:

  • Green Tea Market
    • China Green Tea Market
    • Japan Green Tea Market
    • Korea Green Tea Market
  • Black Tea Market
    • India Black Tea Market
    • China Black Tea Market
    • Taiwan Black Tea Market
    • Korea Black Tea Market
    • Nepal Black Tea Market
    • Srilanka Black Tea Market
    • Turkey Market
  • Herbal Tea Market
    • Ayurvedic Tea Market
    • Anise Tea Market
    • Artichoke Tea Market
    • Barley Tea Market
    • Red clover Tea Market
    • Tulsi Tea Market
  • White Tea Market
    • Silver Needle (Baihao Yinzhen) Tea Market
    • White Peony (Bai Mudan) Tea Market
    • Long Life Eyebrow (Shou Mei) Tea Market
    • Tribute Eyebrow (Gong Mei) Tea Market
  • Fermented Tea Market
    • China Fermented Tea Market
      • Fu Zhuan cha
      • Liu Bao cha
      • Liu An cha
      • Lu Bian cha
      • Qing Zhuan cha
    • Japan Fermented Tea Market
      • Toyama Kurocha
    • Korea Fermented Tea Market
      • Tteokcha
    • Edible Pickled Tea
      • Lahpet
  • Yellow Tea Market
    • Junshan Yinzhen Tea Market
    • Huoshan Huangya Tea Market
    • Meng Ding Huangya Tea Market
    • Da Ye Qing Tea Market
    • Huang Tang Tea Market
  • Tea Market by Packaging Type
    • Containers
    • Tea packets
    • Tea bags

We at Technavio, with our comprehensive understanding of the tea market, have been monitoring the latest industry trends and developments to create an in-depth portfolio of tea market reports. These reports help our clients identify opportunities within the market and develop effective strategies to optimize their market positions. Our tea market reports offer the following insights:

  • Tea market growth drivers and challenges
  • Tea market size and forecasts
  • Tea market share
  • Tea market trends
  • Tea industry statistics

Technavio’s tea market analysis is a part of its non-alcoholic beverage market research catalog. Within this catalog, we also cover the carbonated and non-carbonated soft drinks market, dairy-based beverages market, and the dairy alternatives drink market.

Tea Market Research – Report Catalog

Green Tea Market

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